Paid advertising works best when it responds to real buyer intent — not assumptions or broad targeting. We use intent signals from search behavior, on-site activity, and engagement data to guide targeting, messaging, and budget decisions. This allows us to meet prospects at the right stage of the buying journey, reduce wasted ad spend, and improve conversion efficiency. As performance data comes in, we continuously refine campaigns to ensure paid media supports sales goals and drives measurable return.
A sales funnel should adapt as prospects move closer to a decision. We use intent data to identify where leads are in the buying process, then optimize funnel structure, messaging, and follow-up to match. By reducing friction and aligning each step with buyer readiness, we help businesses improve lead quality, shorten sales cycles, and increase conversion rates. The result is a sales funnel that works as an active growth system — not just a passive lead collection tool.
“From 2024 to 2025, we saw a $30,000 increase in revenue directly tied to smarter digital strategy and clearer reporting. What sets Preston apart is transparency — we always know what’s working, why it’s working, and where to focus next.”
“Driftless Digital helped us turn our digital presence into a real leasing engine. We’re now seeing multiple qualified apartment applications every month per property — not just traffic, but the right traffic.”
“This was our most successful year of online sales ever, and Driftless Digital played a huge role in that growth. Achieving a marketing efficiency rate of 4 meant every dollar worked harder. Instead of guessing, we finally had clarity on what channels and messages were driving revenue.”
